Worthing isn't known as the most progressive town in the world. The council and MP's are deepest blue and the default position for anything is NO for fear of upsetting someone - anyone. But things seemed to be changing, the planning restriction banning commercial enterprises from the seafront was lifted a few years ago (shops facing the seafront had to have door on a street away from the front! - they didn't want to be vulgar/commercial like 'Brighton') and even today there are only a very few cafes actually on the front. A regeneration plan for the town recommended encouraging the arts and sport activities on the seafront and to support that end a local cafe owner applied to lease 6 beachhuts to artists and makers to create the start of an artist quarter and to add interest to a stark seafront.
The beachuts were painted up, electricity and water installed, artists found and they have proved pretty popular. This video shows the launch.
So what if the promenade is slowed because the artists huts might be popular with visitors looking - its a promenade.